Andrew Cassara

Ricki Ayela

Watch Andrew Cassara - Bad Bad (Official Music Video)
Watch Ricki Ayela - The Chase
Watch The Riot Police (Rehearsal Video)








SGMGroupArtists is an Indie label based out of Ottawa, Ontario, Canada. Our mission is simple, basically we seek out, sign, and develop young artists. We offer them the resources of a label that they otherwise would not have access to. We provide studio time, music production, world wide distribution, promotion, artist image development and branding, video production, online content development, social media planning, merchandise, radio campaigns, and in some cases management services. All of these elements are strategically woven together to build a realistic plan for presenting an artist professionally, and with relevance. Most deals are developed with the music and artist in mind, so that means little to no investment up front on behalf of the artist, with long term profit sharing agreements in place instead. We are one of the last standing labels with an old-fashioned business model: music and artist development first. We are aggressive in our concept of investing in future careers.


Steve is the founder of SGMGroupArtists. With an extensive background in music, including several major label deals (Sour Music Sony, and A&M records), a charted Canadian Single, a number 1 hit in Northern Europe, and 4 full length albums under his belt as a solo artist, he has grown over the years and adapted his entrepreneurial spirit to take on many roles in the music industry. Today, Steve finds himself working as the leader of a team of music professionals as well as a songwriter, producer, engineer, and in some cases an artist manager. Under the SGMGroupArtists umbrella, he continues to exercise his musical talents by developing up and coming artists. He leads the SGMGroupArtists team in their mission to develop new artists signed to the label in both domestic and international markets.


Stan Casgar is a multi-talented music mogul, a musician in his own right, Stan has spent many years dealing with multiple facets of the music industry. Stan is now the “Everything that needs to be done guy” at the SGMGroupArtists office. Including: Web master, Coffee boy, Grant writer, A&R scout and all things administration.



Andy is a passionate student/musician currently in fourth-year of Industrial Design at CarletonUniversity. He is known for his positive radiation and drive to create solutions to overcome problems in a creative way. Most recently, he spent five months studying abroad within the Design Capital of the World (2018-2019), Mexico City, where he was enriched with the culture and profound knowledge of design from a different perspective

As a detail-oriented person, Andy enjoys creating graphics and works of art that are visually astonishing to the target market/user(s). With a devotion to design and music, he hopes to be able to merge his two passions through his work at SGMGroupArtists.

Having a bad day? Just say “hey google, play @AndrewCassara on Spotify. Guaranteed the day improves substantially.
about 2 weeks ago | @SGMGroupArtists